Planning Your Internet Marketing Strategy:
A Doctor Ebiz® Guide
Build a Solid Foundation for E-Business Success!
Nothing drives an e-business like a killer marketing plan. In his eye-opening guide Planning Your Internet Marketing Strategy, Dr. Ralph Wilson ("Doctor Ebiz") shows you, step by step, how to construct an e-business marketing plan that will focus your efforts, energize your staff, and generate the sales you crave.
Doctor Ebiz shows you how to identify e-business opportunities, brand your Web site, and define your e-business niche. You'll also discover how to develop a unique sales proposition, analyze your industry and your competition, and attract the best customers to your site. This powerful resource provides the know-how you need to:
- Set goals for your e-business
- Differentiate your company's products and services
- Position your company in the consumer's mind
- Master product strategy, placement, promotion, and pricing
- Budget and implement your plan
Complete with hands-on exercises that let you perfect each step before applying it, Planning Your Internet Marketing Strategy is the road map you need to follow your route to e-business success.
Why don't you take a look at:
- Paperback: 272 pages
- Publisher: Wiley; first edition (October 25, 2001)
- Language: English
- ISBN-10: 0471441090
- ISBN-13: 978-0471441090
- Product Dimensions: 6 x 0.6 x 9 inches
- E-book Formats:
List price is US $26.95, but Amazon.com has prices of 20% to 30% of retail.
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author, Dr. Ralph F. Wilson, is one of the world's top Web marketing and e-business authorities. He is the founding editor of
Web Marketing Today®, Web Commerce Today®, and Doctor Ebiz®. His work has been praised in numerous publications, including The Wall Street Journal, Business Week, Business 2.0, and PC Magazine. He is a recipient of the coveted Tenagra Award for Internet Marketing Excellence.