Readers' Comments
on Planning Your Internet Marketing Strategy
Here is what readers say about Planning Your Internet Marketing Strategy:
On Barnes and Noble.com
A major contribution in terms of
content and common sense
Forced to recommend a single, up-to-date resource guide
for anyone seeking advice and mentoring in terms of
creating a web site, my vote is for Dr. Ralph Wilson's
Planning Your Internet Marketing Strategy.
There are
certainly a lot of good books out there, but none does
such a fine job of integrating 'classical' marketing
theory (i.e. SWOT--Strengths, Weaknesses, Opportunities
Threats--and the 4P's of marketing--Product, Place,
Promotion, Price) with the unique demands and resources
of the Internet. This is a book that only Ralph Wilson
could write, as his web site contains the largest
repository of marketing and e-commerce articles
available--over 9,000 articles in all.
Reading this book
is like reading an up to date guide to relating
marketing theory to the numerous resources available on
the web. Most important, if you follow Dr. Wilson's
instructions at the end of each chapter, by the time you
complete the book, you'll end up with a written Internet
Marketing Strategy--something precious few web sites
have.
Read this book
because you need a marketing primer, read this book
because you need a digest of web resources or read this
book because you like Ralph Wilson's conversational
style. Regardless of the reason you read it, read this
book.
"...contains a great deal of sensible advice..." (Marketing,
14 March 2002)
"...easy text with hands on advice that could prove useful to
the beginner as well as the more experienced person." (M2
Communications, 19 April 2002)
Selection of Reviews on Amazon.com
5.0 out of 5 stars
Planning Your Internet Marketing Strategy,
November 28, 2001, Robert Morgan
(Federal Way, WA United States)If you want good advice on how to market your website this
book is it. No flim flam here! Dr Wilson's book is just what
you're looking for. He cuts through the geek talk and
practically holds your hand as you learn what to do and what
not to do. I am 100% convinced 2002 will be a super year due
to what I've learned from Dr Wilson. I am also a paid
subscriber to his newsletter for one reason...he gives me
info I can't get anywhere else. If he doubled the price of
his newsletter I wouldn't blink before I gave the OK to
renew my subscription.
3.0 out of 5 stars
Good Starter
Book..., March 24, 2005
By Thom Reece "OnlineMarketing"
(Hawaii, USA)Ralph Wilson could be fairly called an "international
treasure". His web site and writings have guided many
internet marketers to success and prosperity. He is widely
consider to be one of the true "good guys" on the net. He
has earned that respect.
This book, however, is best called a "newbie" book. Good
basic information, but not something that is going to excite
or benefit the person who is already beyond the basics.
5.0 out of 5 stars
NeSmith eGroup
highly recommends....., November 8, 2001
By S. NeSmith (Franklin, TN United
States)
Dr. Ralph Wilson does a magnificent job of taking volumes of
articles, resources, and customer feedback from his own
ecommerce operation, and distilling it down to a very
enjoyable book. Wilson teaches the reader how to exploit all
the resources of the Internet, while never forgetting sound
business practices. And unlike other business books,
Planning Your Internet Marketing Strategy is strengthened by
Wilson's own online empire which serves as a constant
reference tool for the reader, offering numerous examples of
a successful ecommerce operation.
4.0 out of 5 stars
A Reality
Wake-Up..., October 27, 2001
By Mike Grehan (Jersey City)In the Internet's vast sea of hype, thank heaven we have Dr
Ralph Wilson. Planning Your Internet Marketing Strategy is
best described as a reality wake-up call. Low on hype and
high on facts, this practical guide walks you through the
Internet marketing process keeping your feet firmly on the
ground. Good, honest advice at a price anyone can afford,
from a guy who really does practice what he preaches. ...
5.0 out of 5 stars
An Excellent
Book, September 30, 2004
By Mark D. Worthen
"Psychologist & Entrepreneur"
(Charlotte, NC, USA)
Dr. Wilson is one of the few Internet marketing experts whom
I trust implicitly. Why? Everything he advocates in his book
you can see in action on his web sites and in his e-zines. He
lives up to the saying, "Practice what you preach." (He
happens to be an ordained minister too). Plus, he does it
all with integrity. His reviews are thorough, well-written,
and objective--just like this book. Ask any successful
Internet marketer for their "short-list" of most-respected
experts and Ralph Wilson's name will appear on that list. I
did not find his book to be "just for beginners." It is a
comprehensive approach to Internet marketing so it
necessarily includes elements about which experienced
marketers are already familiar. I see that as a strength,
not a limitation of this text.
4.0 out of 5 stars
Good for Newbies
-- Like Me!, May 26, 2007
By Chess Buddhist (Long Beach, California)None of the reviewers mentioned that this book is also
geared toward the niche marketer. I bought this book for a
class on marketing a niche business. It was very useful and
practical with information I could immediately begin
applying to my daily job. This is not a terribly deep book,
but it is practical, simple to read (you can probably finish
it in a day) and straight to the point. I've worked in media
for almost a decade, but did little that was related to
marketing on the Internet. It was a very useful book for me
to start with. I imagine it would be a good refresher from
some folks, too. A lot of the material is obvious, even to
an Internet marketing rookie like me, but it synthesizes all
of those obvious thing as well as the not-so-obvious into
one practical guide. You would have to read a ton of
articles to get all this information, but it's all condensed
here into one short, simple guide. That is really the best
feature of this book.
4.0 out of 5 stars
A must for
e-marketers., March 31, 2004
Roberto Dondi
"DonRo59" (Italy)
There are many reasons to buy Wilson's book online! If you or your friends have a business then I bet you're
either looking for your Web site or you have got it. Well
look no more... Wilson shows you how to identify e-business
opportunities, build your Internet brand, and define your
e-business niche. Wilson's book is here with hands-on exercises to enhance
your Web experience! What you can do with it is
unbelievable! It's also a great chance to make some extra money with his
chapter on "Writing Your Internet Marketing Plan"! I currently hold the copy of that Wilson's book and I
think this might be an opportunity for you and your site to
make money from a truly marketing approach. I strongly recommend that you take a look at Wilson's book
and start converting your directed traffic to revenue.
3.0 out of 5 stars
www.SecretNewbieTactics.com rates Planning Your Internet
Marketing Strategy..., December 1, 2009By
SecretNewbieTactics.com (USA)
Over all anyone wanting to start an Internet Marketing
Business should start strategically... Thus Planning Your
Internet Marketing Strategy is a must read for those that
want a plan that addresses the needs of Internet Marketing
For Beginners. SecretNewbieTactics.com gives a thumbs up on
this one! As this book does address the needs of Internet
Marketing for Beginners...
5.0 out of 5 stars
Good Planning =
Great Success, February 17, 2002
By Thomas Wong (Silicon Valley,
California) Too many Web marketing books focus on how to get your site
listed in search engines and attract the masses without a
good marketing and site development plan. Dr. Wilson's
planning book is timely for those Web site owners who really
want to be successful in doing business on the Web.
The following approaches are needed for a business to go
online:
- Define the purpose of building your Web site
- Identify the target audience and competitors
- Create a strategic marketing plan
- Develop and promote the Web site according to your plan
Dr. Wilson's book covers all the essential elements in
creating a successful marketing plan. It is based on his
practical experience on the Web. Highly recommended!
5.0 out of 5 stars
Force you to
reflect on your Web strategies, December 17,
2001
By Pierre Giguère (Quebec, Quebec Canada)
A down-to-earth and useful step-by-step guide to developing
a successful Web venture. The author forces you to reflect
on your Web strategies. I wish the book would have been
available before I began to build my website. Put your hands
on the book and set aside time to read it. It is a really
good investment.
4.0 out of 5 stars
More insight
from your book, August 20, 2003
By Bob Julius Onggo
(www.bjoconsulting.com Jakarta - Indonesia)
I was carried away with the way you described and explained
the Plan on eMarketing strategy. And your book is like a
good combination ever. Since you dealt a lot also with virus
marketing and ROI calculation as well as the illustration of
4ps for online marketing. But I also want to add Ralph, the Fifth P (5P) for your
4Ps which is "PRESENTATION" just like explained in the book
of eBusiness Revolution by Daniel Amor. But that's okay, your book is really helpful.
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