Text-Only E-Mail Format Preference


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Text-Only E-Mail Format Preference

"What percentage of your subscribers opt for 'text-only'?" -- Debbie Weil, WordBiz Report

Since December 2002 I have offered a choice of text or HTML formats, with HTML pre-selected. Of my business subscribers (Web Marketing Today and Doctor Ebiz), about 16.2% selected text format. Of my casual subscribers (The Joyful Heart newsletter), 22.6% selected text format. In my recent "Survey of E-Mail Format Preferences and Programs," Web Marketing Today, May 7, 2003, I found that about 22% of respondents selected text format if no pre-selection was offered. http://www.wilsonweb.com/wmt8/email_format_preferences.htm

Subscribe to our free e-mail newsletter -- Web Marketing Today^®, published to 108,000+ confirmed opt-in subscribers worldwide. Just to encourage you to take this step, I'm including three free e-books that you can download and read: The Web Marketing Checklist: 32 Ways to Promote Your Website, 12 Website Design Decisions Your Business Will Need to Make, and Making & Marketing E-Books, each worth $12 -- just for subscribing. No catch.

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Preferred Format Plain text HTML

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Wilson Internet Services
http://www.wilsonweb.com
PO Box 308, Rocklin, CA 95677, USA
Phone +1 (916) 652-4659 (MF 8 am-4 pm Pacific Time)

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