"Our trade association's monthly e-newsletter includes about 10 short information
pieces with links back to the website for more information. We are evaluating
the pros and cons of including a list of all of the articles at the beginning
of the newsletter. Some people think this is good, others say it is less likely
to get read. What do you think?" -- Denise Faguy, Automotive
Industries Association of Canada
The key to getting read in these days of spam overload is quick scanability.
If people think they'll have to wade through a long newsletter to find something
that interests them, they may put off reading it until later -- which seldom
comes. I recommend a list at the top to whet the appetite, then titles with
a couple of teaser sentences and a hyperlink for each short article.
